Heather Burke – Boston Agent Magazine

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What was your most interesting job before you started in real estate? I worked for the Boston Red Sox/New England Sports Network in sales when they won their first World Series after the curse was broken. The city was crazy and it was so much fun working for the Red Sox.

Where did you grow up? Marlboro, MA

Growing up, what did you want to be? A marine biologist

What do you do to relax when you’re stressed? Walking my dogs, Sally and Lucy, on the beach. Nothing is more relaxing than a beach and a few puppies.

If you could meet one well-known personality (living or not), who would it be and why? Mother Teresa. She has done so much for so many people. His poem “Do it Anyway” really speaks to me and that’s how I try to live my life. Whenever I’m at a crossroads, personally or professionally, I think of this poem and the answer usually comes to me.

What’s Boston’s best kept secret? SoWa Vintage Market. So many interesting articles and people.

What do you like the most in the industry? When you find the perfect match for a client. That moment when you can see in their eyes that you’ve succeeded. Seeing a family growing up in a house is also quite amazing.

How do you stand out from the crowd of agents? I am full service. I did just about everything for the clients. Whether it’s cleaning their house or helping them choose furniture. Working in a seasonal city, many of my clients have no idea who to hire for one-time jobs. Finding practical, reliable and honest people is not easy when you don’t live full time in a city. My list includes everything! You need a guy, I got a guy or a girl.

What is the most difficult aspect of your job? In today’s market, it’s hard to manage your customer’s expectations. Cash deals, multiple deals happen every day. Customers need to be flexible and realistic with their expectations.

What’s your best tip for generating new leads? Everyone is a potential customer. The person walking their dog, the waiter in the restaurant, literally anyone. Referrals are an important part of our business, so always be nice and let people know what service you provide. This is the key in building your customer base.

What has been your greatest accomplishment? Being in the top 15% of estate agents in Cape Town in my first year as a full time agent, during Covid, in a highly competitive market is a very proud achievement for me.

What have you been watching/reading/listening to lately? I love all the new shows about entrepreneurs, “We Crashed” (WeWork construction) and “Super Pumped” (Uber) are great watches right now.

What’s your favorite meal in Boston? Pizza with steak and mashed potatoes with Mistral. My husband and I also got engaged there, so I’m a little biased.

Architecturally, what is your favorite building in Boston? the Boston Public Library, especially the yard.

What’s the weirdest thing that’s happened to you at work? Every day, something weird happens in this job. Seeing people’s houses is always interesting. Oh the things you see!

What is one thing people are surprised to learn about you? It’s my second career. For the first 25 years of my career, I was in sales (advertising and software). I think all the skills I’ve used in this area translate easily to real estate. Really listening to people is the key to success in this business.

What is your favorite vacation spot and why? London. The city’s history is fascinating and the architecture spectacular.

In 10 words or less, what advice would you give to someone starting out in the industry? Really listen to your customers and treat everyone with respect.

What’s your favorite real estate app for iPhone/Android? The Compass app is great for customers. This allows them to give you real-time feedback on the properties you send them so you can narrow down their search.

Who are your favorite people to follow on social media? #oldsilvershed (Insta) has great decorating and design ideas as well as beautiful photos. #chelsearosefitzy has a very fun Tik Tok about a restaurant in Nantucket. She is hilarious.


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